- by Best Inc.
- October 1, 2020
Various studies show that most customers use multiple channels when shopping because they are looking for different experiences. With omni-channel commerce, a company can ensure that all the customers’ needs are addressed by using the channel that makes the shopping process seamless. Thus, every retailer needs to know how to incorporate all these channels in their points of sale systems. They should also allow customers to make their choices. The most important thing is to focus not on the individual experiences at different levels but the entire customer experience. Here are a few things you need to know.
Omni-Channel vs Multichannel commerce
There are a lot of similarities between multichannel and omni-channel commerce. Unlike single-channel, the two allow customers to use various channels when shopping. However, an omni-channel approach provides a more seamless experience because it connects all the channels. For example, a customer may be at your brick and mortar store and choose to switch to buying on their phone or online. They will not have any problems switching between the channels, and that is why various successful businesses have adopted this approach.
A Unified Experience
One of the biggest advantages of using an omni-channel approach is the possibility of providing a better customer experience. To provide better customer experience, you need to provide a unified experience. Therefore, by connecting all the channels they use for shopping, you give them the flexibility and freedom to use whatever method suits them. In addition to that, companies that have embraced this kind of commerce have recorded increased sales and traffic. It is because customers can find your business information and access your goods and services from various platforms. With a unified experience, you will not have to struggle too much serving your customers.
Increasing Customer Loyalty
With these commerce solutions, you are like to attract repeat customers because of the experiences that they go through when shopping at your store. Unlike when you are using a single channel approach, these clients will recommend you to their friends and family. Therefore, it is one way to grow your business without using complex or expensive means. You may also notice that this is one way to tell your brand story so that you no longer have to use traditional marketing strategies to attract customers. Even when you stop issuing coupons midway through the marketing campaigns, your customers will spread the word on your behalf, and the product will keep moving.
To enjoy the best omni-channel commerce solutions, you have to work with the right third-party ecommerce fulfillment partners. It would help if you link up with companies that provide solutions that guarantee the growth of your business. In addition to that, the best companies for such services are those that understand the unique needs of your customers. By working with BEST Inc., you get an opportunity to provide the best experiences to your customers while growing your business too. Contact BEST Inc. today to get commerce solutions that ensure your customers keep coming to you for more.